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The Uncommon Life

The Uncommon Life

B is For Beer, Breweries, Brooklyn, and Beyond!

October 13, 2014

While we’d like to claim that UncommonGoods’ home borough of Brooklyn is the single epicenter of beer culture in the US, that would be a slight to hotspots like Portland, San Diego, and Denver, not to mention lesser-known enclaves like Sussex County, Delaware or Western New York. But along with its important role in the craft beer revival, New York City does have a long history of brewing, longer than some other locales synonymous with craft beer today.

Wise Beer Growler | UncommonGoods

Wise Beer Growler

Breuckelen Brewing History

The first known brewery in the New World was in lower Manhattan, where two thirsty Dutch settlers established a brewhouse in the colony of New Amsterdam in 1612. As the island became more densely settled (and was reborn as New York) brewers started to relocate to the wide-open spaces uptown and across the East River in Brooklyn (“Breuckelen” in New Amsterdam days). Just over 300 years after that brewery beachhead, Brooklyn boasted nearly 50 active breweries, many founded by German-Americans capitalizing on the booming popularity of German-style lagers.

It’s no stretch to say that daily growlers of local beer (named for the grumbling stomachs of hungry workers) helped to build many New York landmarks like the Brooklyn Bridge. Schaefer, founded in 1842 on a German lager recipe, built a new state-of-the art facility in Williamsburg, Brooklyn in 1915, keeping Brooklynites well-supplied for 60 years. Unlike many others, Schaefer survived the dry spell of Prohibition, but succumbed to the corporate forces of big national brewers like Anheuser Busch in the 1970s, throwing in the towel in 1976.

Currier and Ives Image of Brooklyn

‘The City Of Brooklyn’ print by Currier and Ives, 1879

It’s Alive!

Brewing in New York suffered in the ’70s and early ’80s, along with many other aspects of life in the Big Apple. But by 1984, signs of life emerged when former AP correspondent Steve Hindy teamed up with his Park Slope neighbor, Tom Potter, to found Brooklyn Brewery. From humble, DIY beginnings, they led the charge for a Brooklyn beer revival. Today, with an expanding facility in Williamsburg, not far from Schaefer’s former site, Brooklyn Brewery produces an impressive array of beers enjoyed throughout the region and nationwide.

Following Brooklyn Brewery’s success, other breweries have cropped up around the borough, offering more and more variety for beer lovers in Brooklyn and beyond. From the distinctive, genre-defying beers of Sixpoint (Red Hook), to the environmentally-conscious brews of Kelso (Fort Greene), to the sideshow chutzpah of Coney Island Brewing Company, Brooklyn is re-emerging as an East Coast center for craft brewing. In the big picture, there’s even more good news for brews: the Brooklyn revival is just one wave of an American craft beer resurgence. This year marks 3,000 breweries operating in the US—most of them microbreweries or nanobreweries like Brooklyn’s brewers—a level not seen in this country since 1870. Throughout the nation, a century of lost ground has been regained!

Wooden Beer Tote | UncommonGoods

Wooden Beer Tote with Bottle Opener

Beer is Culture

Sixpoint Brewery’s motto, “Beer is Culture” may be the perfect phrase to encompass the role of beer in Brooklyn today. Beer’s role in Brooklyn life isn’t just relegated to the proliferation of craft breweries; there are scores of multiple tap beer pubs, specialty stores like Bierkraft in Park Slope, beer history tours and tastings led by Urban Oyster and others, and numerous spots where you can fill up a growler with a dizzying variety of craft beers from all points on the map. And that’s just one borough of the metropolis where beer has been part of the local culture for over 400 years.

Cheers!

Indulge in some hoppy goodness with the help of our favorite beer gifts, or learn more about the history of brewing by visiting the sources we used for this post: BeerHistory.com, Brooklyn Brewery/History,Schaefer Beer/History, The Buffalo News

The Uncommon Life

Instagram Challenge: Halloween

October 12, 2014

 

Instagram Challenge | Halloween | #UGInstaFun | UncommonGoods

The next Instagram Challenge theme is HALLOWEEN! What we cherish most about this beloved holiday is that it celebrates imagination. October 31 is the only day where we can collectively leap out of our comfort zones and let our creative juices flow. Whether it’s candy-filled scary movie marathons, or the DIY costume you’ve been working on for weeks, we want to see what you love about Halloween! When sharing your photos, be sure to use the hashtag #UGInstafun for a chance to win a $50 gift card! Visit here to see all of the creative entries we’ve received so far!

 

Congrats to @bossthefrenchbulldog for winning our Autumn Instagram Challenge with this adorable shot that we can’t stop looking at.

Instagram Challenge Winner | Autumn | #UGInstaFun | UncommonGoods

 

The Uncommon Life

Uncommon Personalities: Meet Jillian Brendlen

October 2, 2014
Jillian Brendlen | UncommonGoods

Jillian Brendlen, UncommonGoods Site Merchandiser

 

My hometown is…
Wyckoff, NJ

My favorite product that has entered the assortment at UncommonGoods since I’ve worked here is…
The Tagua Gem Necklace.

I’m inspired by…
My younger sister, MacKenzie, who is always unapologetically herself.

My guilty pleasure is…
Reading Us Weekly. I have the app, and I read it at night before I fall asleep.

An uncommon fact about me is…
A few months before I started at UG, I took a jewelry making class with designer Emilie Shapiro. At the time I had no idea that Emilie was one of UG’s incredibly skilled artists. An even weirder coincidence: sitting next to me in class was future Home Décor & Garden Buyer, Jamie Hoffman! Uncommon connection!

My favorite place to eat in New York City is…
Locanda Vini & Olii in Clinton Hill.

My Style is…
Feminine, classic, and a little bit preppy.

Working at UncommonGoods I’ve learned…
If you have a great idea, go for it! I’m so lucky to be working with such a talented, hardworking, and supportive group of people.

Would You Rather… star in a reality TV show about your life, OR have a movie made about you starring the actress of your choice?
A movie! It would be a semi-biographical rom-com with Kristen Bell as the lead!

The Uncommon Life

Uncommon Personalities: Meet Patrick Jean-Felix

October 1, 2014

 

Patrick Jean-Felix | UncommonGoods

 Patrick Jean-Felix, UncommonGoods Operations Team Lead

My hometown is…
Queens, NY

I’m inspired by…
LIFE. We only get one…better live it well!

My favorite process in the UncommonGoods warehouse is…
Packing and Machine. [The “machine” makes packing more efficient, because some of our very durable items can be packed up quickly, which saves us time and energy.]

If I could meet anyone, living or dead, I would choose…
Nelson Mandela.

If you could have 3 wishes granted, they would be…
To live long enough to see my sons grow to be very successful men, to win the Mega Million, and to have three more wishes.

When I was a kid my favorite television program was…
The A-Team.

Would you rather…give up all alcohol for the next 30 days, OR have to cook all of your own meals (no restaurants) for the next 30 days?
I rarely drink. Thirty days without a drink is a normal thing for me.

The Uncommon Life

Instagram Challenge: Autumn

September 24, 2014

Instagram Challenge | Autumn | #UGInstaFun | UncommonGoods

The next Instagram Challenge theme is AUTUMN! Nothing triggers my nostalgia quite like autumn. Maybe it’s because the leaves are on the brink of change, or because Halloween season is upon us, but there is an uncanny energy accompanying the first days of this season. That familiar cold bite in the air makes me pine for beautiful fallen leaves, cozy scarves, and all things pumpkin flavored! We want to see what this special season means to you! When sharing your photos, be sure to use the hashtag #UGInstafun for a chance to win a $50 gift card! Visit here to see all of the creative entries we’ve received so far.

 

Congrats to @gran0lachic for winning our Bicycle Instagram Challenge with this lovely snapshot!

Instagram Challenge Winner | Bicycles | #UGInstaFun | UncommonGoods

The Uncommon Life

Uncommon Personalities: Meet Paul Kvamme

September 22, 2014

Paul Kvamme | UncommonGoods

Paul Kvamme, UncommonGoods Software Developer
My hometown is…
Fargo, North Dakota. Well, I was born in Fargo, but raised in Moorhead Minnesota three miles away. But now that I’m here in Brooklyn I feel like Fargo North Dakota is more representative of where I’m from in the mind’s eye of your average Brooklynite.

The tech project I most enjoyed working on at UncommonGoods was…
Uff-Da, there has been quite a few. Some more rewarding and some more challenging, but I think the one I really enjoyed the most was my first large project. I was a packer in the warehouse who had an aptitude for computers and logic, and my manager picked me out for a pretty complex project (especially for me at the time) writing a script which had the end goal of remapping where everything we sell would live in the warehouse based on frequency of orders, space, and paths people would have to move to get things. It really got my juices flowing in a way I hadn’t had things flowing. It was my first time scripting, and for the first time I was turned on to the idea that I could make a living using my brains instead of my hands.

I’m inspired by…
Roadblocks, I guess. If I have an idea and I can figure out how I may be able to execute it but I keep on running into a roadblock I get obsessed with figuring out how to keep moving ahead. I’ve had so much more fun configuring gadgets to act exactly like I want them to (even if what I want is not what they were meant to do) than actually using them.

My favorite place to hang out in New York City is…
Do I lose points if I say at home with my wife?

An uncommon fact about me…
I don’t like this question…

When I’m not working, I’m probably…
Trying to resist the temptation to read comic books instead of learning new things about programming languages.

The word that best describes me…
Paul Kvamme. Oops, one word… umm… Pawlcuame? Pawlcwaumee?

Since working at UncommonGoods I’ve learned…
I’ve learned how to do a lot. I keep finding reasons to learn new things as I pick up odd jobs from all over the company. When faced with a project, if I know it is possible but I don’t yet know how, it’s that much more exciting.

With a pile of stuff in front of me I would make…
You’re given a foot of string, an empty gallon ice cream carton, duct tape, a pound of shredded newspaper, a long-sleeved flannel shirt, and a pineapple.

Where did I get all this stuff from? Am I on a desert island? Am I locked in a room with this stuff? This question is a little intimidating.

The Uncommon Life

Uncommon Personalities: Meet Joel Villa

September 16, 2014

Joel Villa | UncommonGoods

Joel Villa, UncommonGoods Area Operations Manager
My hometown is…
More like a “homestate.” I grew up in a lot of small towns in Arizona, and a few in New Mexico, but I usually tell people I’m from Phoenix, Arizona.

I’m inspired by…
Creativity: Fashion. Art. Music.

My favorite process in the UncommonGoods warehouse is…
Gift Box – It requires all the care and speed of every other area with less heavy-lifting (which I get a good dose of in Scanning & Stacking, where I regularly work).

Describe your style…
My philosophy has always been: Fashion over function – you must look good always. Despite working in a physical, dirty job, I still enjoy dressing with eccentric, avant-garde, and eclectic panache. You never know when a Galliano or Wintour might pass you on the street or decide to tour the UG warehouse…

The #1 most played song on my iPod is…
I would imagine it’s some Broadway musical powerhouse number, probably “A New Life” from Jekyll and Hyde.

If you could throw the perfect party…
It would be some satirical affair, simply for a good laugh and photo-ops. I’ve often discussed planning one called “Sad Hour,” where table-for-one’s are set up, and only sad, depressing Adele-esque songs are played, with a mandatory high society dress code; mingling is optional.

If I could learn anything, it would be…
It seems simple enough if it weren’t for my procrastination, but I’ve always wanted to learn guitar and piano.

Would you rather… wear the same outfit for a year, OR listen to no music for a year?
There is no way I could go without music for a year. Wearing the same outfit for a year sounds like a fun and challenging project, involving how-to blogging, insta-tracking, accessorizing, and lots of creativity. I might just do it now!