Monroe, Georgia is a small town with a population weighing in at just under 14,000. But even tiny towns can have big heroes. Meet Heather Swanepoel, soap aficionado, entrepreneur, and unstoppable force for good. She was spending weeks on the road and desperately wanted to fill her free hours with a hobby. When knitting didn’t work out (she could only master scarves), she turned to a soothing task she could actually master: soap making. Soon, people were lining up to purchase her all natural soaps and the rest was delightfully scented history.
“Our success attracted other businesses to Monroe with similar models, and the buying customers followed,” she says. “We won the 2016 Monroe, GA Business of the Year because of the atmosphere we cultivated in the once dying town.”
We had the pleasure of speaking with Heather about her success and how she went from on-the-go mom to superpower entrepreneur one bar of soap at a time. Read (lather?) up on her story below.