Meet Elwood. Magical unicorn. Party animal. Coffee buddy for life.
Elwood’s fairy tale begins in an Effort, Pennsylvania ceramics studio. It may not be an enchanted forest, but it is a charming place, bursting with creativity and inspiration. It’s where JoAnn Stratakos develops original designs, like everyone’s favorite Rainbow Unicorn, by letting the clay guide her imagination.
At UncommonGoods, we’re always excited when we launch a product that in time reveals itself to be a complete game-changer; an overwhelmingly popular product that sheds new light on what makes something a runaway sensation. But every once in a blue moon, we meet a new product that we know will win hearts as soon as it is placed in This Just In. Elwood the Rainbow Unicorn was the latter. From his goofy blue eyes to his chubby little feet, we were smitten and didn’t have any questions as to whether everyone else would share our love for him.
So we decided to take a trip to Pennsylvania to meet Elwood’s creator. By “we” I mean Senior Buyer Candace, Purchasing Planner Maham, and myself, and by “trip” I mean a car ride outside of cell phone service to a place where the streets had no name. Literally, we had to call when we were close so the artist could give us directions that Google couldn’t help us with. We were warmly greeted by ceramicist JoAnn and her spirited team of Mudworks helpers who were eager to show us how our most beloved new product is born. It was easy to fall in love with people as it was to fall in love with their creations so we are excited to share our visit with you.