*Editor’s note, April 2018: To count down to Giving Tuesday last year, we shared stories from our Better to Give partners. First up was American Forests, the country’s oldest conservation organization and our longest-standing non-profit partner, with a tale of ocelot recovery through forest restoration. Through our Better to Give program, which allows you to choose a non-profit partner at checkout to receive a $1 donation at no additional cost to you, we’ve donated over $485,000 to American Forests since 2010. And now that it’s Earth Month, we’re sharing their story anew.
Written by Eric Sprague, American Forests Director of Forest Conservation Programs
Just before Christmas last December, the U.S. Fish and Wildlife Service (USFWS) posted cat photos on their website. While everyone loves cat photos, they aren’t exactly noteworthy in their own right. Except these were not your typical cat photos.