Archives

Design

The Judges, the Lunch and the Winner!

April 25, 2012

 Last week the judges of the Summer Picnic Design Challenge met at Eat in Greenpoint, Brooklyn to discuss the top five voted designs and decide on a winner. Around the table were Candace, the tabletop buyer for UncommonGoods, Ian Yolles from RecycleBank, and Jessica and Emily of Susty Party. The food was farm fresh, the weather had us in the mood for a summer picnic and the judges were ready to deliberate.

Blown Dandelions by Kendall Walker won the popular vote. The design reminded Candace of being a little kid and blowing dandelions in her back yard. Jessica loved the simplicity of the lines yet thought the image had movement.

Jessica loved that Watermelon by Tanya Alexander was such a solid design that would use a lot of ink and look really bold on a cup and plate.

Jitterbugz by Caty Batholomew was a favorite of Candace. She thought it was a great design for a family and had a fun illustrated style. To her it screamed summer and she thought it would get people excited about the warmer months and upcoming picnics.

Bonnie Christine’s Nature Walk- Bird made us all want to “put a bird on it”. Emily thought it was a very pretty design and would look nice on anything, especially sustainable dinnerware.

But the design that stole the judge’s hearts was Danae Douglas’s Bike. Ian loved that Danae’s design promoted sustainable living and made him happy as an avid biker. Emily thought the design made living an eco-friendly lifestyle look very glamorous. Jessica loved the clean, crisp lines and Candace reaffirmed that UncommonGoods shoppers love bicycle designs and thought it would be a big hit.

 We asked Danae about the inspiration behind her design. “I wanted to show a picnic as an opportunity to enjoy the outdoors, as well a chance to travel greenly to get there. Biking is an excellent way to stay healthy, to take in your surroundings, and to get you where you’re going without doing any harm to the environment (and it’s also really fun!).”

To stay creatively inspired, Danae peruses books and magazines in addition to staying on top of local and global issues. “As a designer I think it’s really important to be globally minded and try to take in as many different perspectives as you can.”

Help us congratulate Danae on her victory in the comments below. She won $500 and will see her Bike design stamped onto sustainable cups and plates from Susty Party and sold at UncommonGoods.

Design

How to Make It Video

April 20, 2012

So you couldn’t make it to our first How To Make It event last month. No more worries. Here is a video of our panelists Tina, Ana, Jeff and Nickey sharing their design and business experience. They discuss everything from expanding your staff and to picking a name for your brand.

More events coming soon, on everything from branding to green design. Leave a comment if you have a suggestion for a future topic!

Maker Stories

Building a Totem Necklace with Ana Sheldon

April 9, 2012


Ana Sheldon is the artist behind the Custom Totem Necklace, a collection of stones that is intended to be a play on physical and spiritual balance. Each necklace is unique with a set of hand-picked stones that represent different qualities. Creating a Totem Necklace for yourself or a loved one is a special and personal process so I asked Ana to share her inspiration behind the piece and how she would create a Totem Necklace for the women in her life.

How did the Totem Necklace come about?

Totem was one of my first designs. Really Totem is just about using different shapes and colors stacked up together to create a visually pleasing composition. I wanted to create a cool way to wear a “stack” of beads that I liked to look at together.

Erin, the UncommonGoods head jewelry buyer, saw Totem on a website and approached me with the idea of doing custom pieces with meanings. I chose some stones that I work with often and did the research on what they mean. I hope when people wear a Totem that they have created or someone has created for them that they remember what it represents. To have something that reminds someone of their strengths or that a friend believes in them is a powerful thing.

What stones would you choose when building a Totem Necklace for the women in your life?

If I were to create a Totem Necklace for my sister Rene, I would choose Amethyst for clarity and Blue Lace Agate for calming. She has a lot going on in her life-hectic career, active family, and many people who depend on her-so clarity for her in her day to day and a sense of calm at the end of the day. Rene has a great way of accepting an unavoidable obstacle and being proactive in creating a solution without wallowing in it so I would add Apatite for acceptance and Onyx for strength. Rene is also an artist so I would choose Picture Jasper for creativity.


Ana and Rene in center

For my mom I would choose Moonstone for emotional balance. She is always striving for balance in all aspects of her life and I admire that. Rose Quartz is for love and my mom shows me unconditional love always. I would add Amazonite for hope because she has a positive outlook on what could come to be in every situation. Garnet is for devotion. I appreciate how devoted she is to me and my husband and kids. She would do anything for us and it is apparent. Last I would add Green Adventurine for confidence. I would hope it would bring my mom the knowledge of all the great qualities that I listed above!

Anna and her mom

Lastly, for myself I would choose Picture Jasper for creativity, Yellow Jade for inner peace and Green Adventurine for confidence. Being a wife, mom, artist and small business owner I can use all the focus in the world so White Jade would be useful. That being said, I am living a life that I love so I would add Ocean Jasper for appreciation.

Design

The How To Make It Panel Weighs in on Branding

March 27, 2012


The panelists of March’s How To Make It event weigh in on the importance of branding your creative business.

Tina Roth Eisenberg, Swiss Miss and Tattly – People trust consistency in a brand. Knowing what to expect is a valuable thing.
Jeff Davis, Vinylux – As an independent designer, you are your brand and the integrity of the product. Consistency is really important. It’s everything, as long as it is consistently good.
Nickey Skarstad, Etsy Success – Create a cohesive public face. Make sure your social media, copy and product photos all tell a tight story.
Anna Rabinowicz, RabLabs – A brand develops over time within the products. It should be an organic process: it should make sense and all wrap into what you are eventually trying to accomplish.

For another look at How To Make It, hear Brianna’s story on Unemployed Brooklyn.