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Uncommon Knowledge

Uncommon Knowledge: Is your loving pooch a tame wolf at heart?

November 23, 2014

Dog Puppet Making Kit | UncommonGoods

 

Not as much as you might think. While only 1 percent of DNA distinguishes the Canis lupus familiaris snoozing at your feet from the packs of Canis lupus roaming Yellowstone Park, that’s a pretty important 1 percent. All the domestic dogs in the world today—from the loveable mutt looking for a forever home to the Tibetan Mastiff that recently sold for $2 million in China—are more closely related to one another than they are to their wild, howling ancestors.

Dogs and wolves parted ways about 10,000 years ago, when their common ancestor died out. But what put the familiaris in the canis family? Recent research into dog / human coevolution suggests that it hinges on some of the traits we associate most closely with endearing dog-ness—short snouts, floppy ears, and a wet-tongued, loving disposition. Natural selection steered by ancient breeders favored such traits because humans associated them with the classic cuteness of puppies. The benefit to people was a “wolf” that was loyally protective, adorable, and wouldn’t bite the hand that feeds it; the benefit to proto-dogs was that people would adopt the litter, feed and care for it, and help to perpetuate the species.

Millennia later, we’re housing, grooming, and carrying our beloved canine companions around like four-legged royalty. And they’re still helping us hunt, stay secure, and stave off loneliness. So enjoy the unique co-dependence you have with the dogs in your life. Without them, your feet would be cold and, after all, winter is coming.

Dog Puppet Making Kit, $20

The Uncommon Life

B is For Beer, Breweries, Brooklyn, and Beyond!

October 13, 2014

While we’d like to claim that UncommonGoods’ home borough of Brooklyn is the single epicenter of beer culture in the US, that would be a slight to hotspots like Portland, San Diego, and Denver, not to mention lesser-known enclaves like Sussex County, Delaware or Western New York. But along with its important role in the craft beer revival, New York City does have a long history of brewing, longer than some other locales synonymous with craft beer today.

Wise Beer Growler | UncommonGoods

Wise Beer Growler

Breuckelen Brewing History

The first known brewery in the New World was in lower Manhattan, where two thirsty Dutch settlers established a brewhouse in the colony of New Amsterdam in 1612. As the island became more densely settled (and was reborn as New York) brewers started to relocate to the wide-open spaces uptown and across the East River in Brooklyn (“Breuckelen” in New Amsterdam days). Just over 300 years after that brewery beachhead, Brooklyn boasted nearly 50 active breweries, many founded by German-Americans capitalizing on the booming popularity of German-style lagers.

It’s no stretch to say that daily growlers of local beer (named for the grumbling stomachs of hungry workers) helped to build many New York landmarks like the Brooklyn Bridge. Schaefer, founded in 1842 on a German lager recipe, built a new state-of-the art facility in Williamsburg, Brooklyn in 1915, keeping Brooklynites well-supplied for 60 years. Unlike many others, Schaefer survived the dry spell of Prohibition, but succumbed to the corporate forces of big national brewers like Anheuser Busch in the 1970s, throwing in the towel in 1976.

Currier and Ives Image of Brooklyn

‘The City Of Brooklyn’ print by Currier and Ives, 1879

It’s Alive!

Brewing in New York suffered in the ’70s and early ’80s, along with many other aspects of life in the Big Apple. But by 1984, signs of life emerged when former AP correspondent Steve Hindy teamed up with his Park Slope neighbor, Tom Potter, to found Brooklyn Brewery. From humble, DIY beginnings, they led the charge for a Brooklyn beer revival. Today, with an expanding facility in Williamsburg, not far from Schaefer’s former site, Brooklyn Brewery produces an impressive array of beers enjoyed throughout the region and nationwide.

Following Brooklyn Brewery’s success, other breweries have cropped up around the borough, offering more and more variety for beer lovers in Brooklyn and beyond. From the distinctive, genre-defying beers of Sixpoint (Red Hook), to the environmentally-conscious brews of Kelso (Fort Greene), to the sideshow chutzpah of Coney Island Brewing Company, Brooklyn is re-emerging as an East Coast center for craft brewing. In the big picture, there’s even more good news for brews: the Brooklyn revival is just one wave of an American craft beer resurgence. This year marks 3,000 breweries operating in the US—most of them microbreweries or nanobreweries like Brooklyn’s brewers—a level not seen in this country since 1870. Throughout the nation, a century of lost ground has been regained!

Wooden Beer Tote | UncommonGoods

Wooden Beer Tote with Bottle Opener

Beer is Culture

Sixpoint Brewery’s motto, “Beer is Culture” may be the perfect phrase to encompass the role of beer in Brooklyn today. Beer’s role in Brooklyn life isn’t just relegated to the proliferation of craft breweries; there are scores of multiple tap beer pubs, specialty stores like Bierkraft in Park Slope, beer history tours and tastings led by Urban Oyster and others, and numerous spots where you can fill up a growler with a dizzying variety of craft beers from all points on the map. And that’s just one borough of the metropolis where beer has been part of the local culture for over 400 years.

Cheers!

Indulge in some hoppy goodness with the help of our favorite beer gifts, or learn more about the history of brewing by visiting the sources we used for this post: BeerHistory.com, Brooklyn Brewery/History,Schaefer Beer/History, The Buffalo News

Maker Stories

Max’s Mug: Nothing But Net

September 23, 2014

Max and the Mug with a Hoop | UncommonGoods

Max is a budding entrepreneur who created a slam-dunk design: The Mug With a Hoop™. It’s no surprise that he’s a fan of playing with his food—after all, he was just 8 years old when he stepped out on the court to get in the design game!

The young inventor presented his product at the Babson College Center for Entrepreneurship, and in the Product Pitch at Fenway contest—so he could then tell his friends he had “pitched” at Fenway Park! Max’s mug was named one of the ten finalists in the contest, encouraging him to stay in the game.

Great publicity soon followed, including stories in the Boston Herald and Boston Business Journal. Max and his team (mom, dad and brother) then mounted a successful crowd-funding campaign, and their full court press put the mug into production.

The Mug With A Hoop™ isn’t just an addictively fun product; it also serves as a model success story and celebrates the creative focus found on the upside of dyslexia, a learning disability that’s affected Max from an early age.

Max (chief creator for MAX’IS Creations, now 10 years old), his brother Sam (13 years old and VP of product testing), and their mom, Jen (chief creator’s creator) took some time out from juggling school, entrepreneurship, and sports fandom to give us more detail on their uncommon venture, insight into the inspiration for the mug, and a glimpse of what’s next.

Mug with a Hoop | UncommonGoods

Q.) What was it like starting a business at a young age?

Max:
It was hard but I got it done. I like that I get to make money by doing my job. Other kids make money by doing chores, but I sell mugs. It’s more fun than doing chores, but it’s hard because I have to do a lot of work. And I’m proud to be donating 5 percent of the profits from MAX’IS Creations to charities that support learning disabilities like dyslexia because I’m dyslexic.

I made my original mug in art class at school. But then to turn it into a product to market, I had to work with design people to turn it into a prototype for a mug we could manufacture. I had to decide on what it would look like, what shape it should be, what color, and how big it should be. Then I had to decide where to make them. We had to talk to lots of factories until we found the right one. And now I do a lot of work going places to sell my mugs.

Sam:
I’m very happy for Max and his business. He’s very entrepreneurial, and our whole family is helping him succeed. I like seeing the reaction of the people buying the mugs. Everyone seems to really like it. And it’s great to see places like UncommonGoods wanting to carry it.

Painting Mugs

Q.) Your company motto is “The world would be better if we could play with our food.” Did you get in a little trouble?

Max:
Sometimes…I like playing around but this is a good way to have fun at the table! I really like to play with my iPad at the table. But my parents don’t like me to do that because then I’m not part of the conversation. The Mug With a Hoop™ is a way for kids to play and be part of the conversation. It’s something you can do as a family. And the world is better if you can play with your food because it’s more fun!

Play with Your Food | UncommonGoods

Sam (left) and Max (right) play with their food.

Q.) What came first, the motto or the mug?

Jen:
The mug came first. As our family connected with other entrepreneurs, we quickly learned the adage that successful products solve a problem. Looking at Max’s invention, we asked ourselves what problem it solved, and realized that Max’s value proposition in his own words was rather simple but true: “it makes eating fun.” And for many families, the dinner table is not seen as a place for fun. So we came up with the tagline “the world would be better if we could play with our food” to address the problem Max’s product solved and how his way of looking at things could make a difference in the world.

Q.) Now that The Mug With a Hoop™ is doing so well, do you have something new in the works?

Max:
Yes, my baseball mug—The Mug With a Glove™—is in production and should be available next spring! I 3D printed a prototype this spring at Fenway Park. The Mug With a Glove™ has baseball colors: the bowl is white in the shape of a baseball, with red baseball stitching with a brown glove attached that you throw the marshmallows into. It’s fun because you can throw marshmallows into the glove. It’s going to be great for small kids and big kids—any kind of kid, because it’s easier to get it in than The Mug With a Hoop™, which may be harder for little kids. I also have mugs coming out for football, hockey and soccer!

Q.) It must have been cool to visit Fenway a couple of times related to promote and develop your products.

I’m a Red Sox fan and love going to Fenway Park! I was excited to be able to go to Fenway to pitch my Mug With a Hoop™. And then they invited me back and I got to 3D print my baseball mug. It was fun to be on the Jumbotron. My favorite player is Dustin Pedroia, because he’s really good in the field.

Max "Pitching" His Design

Max at Fenway Park with
The Mug With a Hoop ™ and The Mug With a Glove ™.

Q.) Do you have any advice for other young entrepreneurs?

Max:
Don’t go too big at first because you may not sell that many. Keep it simple. And then if it’s good keep doing it. Also, you should get other people to help you. If you’re a kid, you don’t really know what to do, so get someone to help you. My mom and dad are helping me, and my brother Sam and his friends Bobby and Marc also helped me a lot.

Sam:
Starting a business takes time and effort. If you put in time and effort you’ll have a good product and will be able to sell more and more until you make enough money to create another product and you keep building up.

You don’t really need to be an expert. If you want to be successful you just need to put time and effort in.

When Max made his first product, we chose to take a lot of time out of our regular activities as a family to try to make this product successful. And if you put in enough work and effort you will have a great product and it will be able to sell well.

Max and his team have every reason to be proud of their record so far. You can become a fan by picking up a Mug With a Hoop™ for yourself or for your favorite sports fan.

Uncommon Knowledge

Uncommon Knowledge: What Color is Black Light?

August 27, 2014

Black Light Putty | UncommonGoods

Sure, “black” would be a fair response, but the term “black light” is an oxymoron because truly black light is impossible. Black light is actually from the slow lane of the spectrum—long-wave ultraviolet (UV-A) light. It’s the kind of light that makes your teeth and white t-shirt appear to glow, can reveal a counterfeit $50, and makes certain heavy metal posters obtainable from carnivals totally rad. But among the many amazing functions of black light, the most remarkable are found among insects and arachnids: certain scorpions fluoresce blue-green under black light, bees’ sophisticated eyes allow them to see a wide color spectrum that includes ultraviolet, and butterflies perceive gender differences (invisible to humans) through ultraviolet light to help them find a date. But unfortunately for moths and other flying insects, black light is also used as a lure in electric “bug zappers,” so it could well be the last thing they see on a summer night.

Black Light Putty, $15

Uncommon Knowledge

Uncommon Knowledge: How do flamingos stay pink?

August 25, 2014

Flamingo-Away | UncommonGoods

We’ve all heard that you are what you eat, but flamingos are the poster birds for this aphorism. They’re best known for their bright pink plumage, but did you know that this color comes from their diet? Flamingos are born with white feathers, but they obtain a pink cast through eating brine shrimp, which contain generous amounts of beta-carotene. This same compound is found in carrots and is essential to vitamin A production for birds and humans alike. So, healthy flamingos in the wild are naturally a vivid pink-orange color, but their captive colleagues are kept in the pink with beta-carotene supplements. The plastic flamingos that live on lawns, however, get their color from industrial red dyes and do not need to be fed.

Flamingo-Away Sculpture, $125

Uncommon Knowledge

Uncommon Knowledge: Why is July the least boring month?

July 21, 2014

Pallina Dropping Ball Game | UncommonGoodsAmong his many epigrams, Arts & Crafts guru Elbert Hubbard declared, “boredom is a matter of choice, not circumstance.” It seems that the Boring Institute couldn’t agree more, designating July as “National Anti-Boredom Month.” Writer Alan Caruba founded the Institute in 1984 as a media spoof of the Macy’s Thanksgiving Day parade; his mock press release claimed that they were running ten-year-old footage of the parade on TV to explain what he saw as an exceedingly boring and repetitive annual event. Despite its Thanksgiving associations, the Boring Institute’s month of Anti-boredom events and observations serves as an antidote to the summertime blues—when many kids, free from the structure of the school year, try their caregivers’ patience and creativity with cries of “there’s nothing to do!” Since its satirical beginnings, the Boring Institute has shifted focus to issues of “self-awareness” to combat depression and related self-destructive behaviors. So, for Caruba, boredom can be a serious business, but fighting boredom for families over the summer relies on the thoughtful cultivation of a fun, anti-boredom mission.

Pallina Dropping Ball Game, $37