The People Feeder: A Charming New Way to Serve Snacks in Style

The People Feeder

Colorful feeders dot the landscape below as you soar above; you swoop down for a quick bite. A passing bird, you need just perch and eat, with gravity doing the work as you nibble to your heart’s content. The snacking freedom birds enjoy with bird feeders inspired us when we first considered Francine Zajac’s design, intended to facilitate a similar fly-by snacking with her glass and ceramic concept.

Francine is a potter of over 30 years, and had been producing her own feeder snacker with a ceramic base and repurposed mason jar. The design was simple but effective, employing gravity to direct candy down through the mason jar, the ceramic chimney, and out through the arched opening, filling the dish with just enough to enjoy a handful while ensuring an even flow after each sampling.

We sought to re-imagine Francine’s design by incorporating sleek and clean lines and components, and providing enough capacity for even the most ravenous snackers. In doing so we needed to identify the attributes important in making the original design functional and effective. As Production Manager, I was tasked with working as a liaison between our design team and our manufacturer of the item, to ensure that our design was both appealing and executable.

With such a unique item, both in form and function, much thought went into balancing the impact and function of the item with how it is made and the capabilities and limitations of ceramic, a medium that can be notoriously tricky to predict after it goes into a kiln.

We started the design process from the top down with the glass cylinder. Its selection was important, as we needed something lightweight that showcased the snack. The separate glass cylinder also allows for a simple and straightforward way to fill and clean the feeder. From there, we considered how the base would be shaped and how it would function in conjunction with the glass piece.

The base would employ a ceramic chimney similar to Francine’s but provide a deep shelf to adequately hold and maintain the clear cylinder. The base of our Feeder also took into consideration the need to manage the amount of snacks fed at any given point, so as not to drain the cylinder and flood the saucer. We originally conceived the bottom saucer as having a vertical, 90 degree angle lip to keep the snacks from flowing over the edge when entering the saucer. However in testing the sloped edge saucer, we found that it wasn’t necessary. The snacks did not flow over, yet were easier to grasp at then they would be with a vertical lip.

Our first prototype worked fairly well. We found the capacity ideal and the gravity fed the M&Ms we tested nicely, providing just enough of a handful at a time. But things were complicated when we tried other snacks. Peanut M&Ms, for example, were easily crowded at the exit point of the chimney, bottlenecking to the point that none were able to escape. A wider opening was the clear solution, but not too wide that a smaller candy would completely pour out.

Our revision worked very well, allowing for candies both large and small to successfully pass through while collecting in the dish. With a design successfully worked out, our final step was selecting the right color. We chose a warm, white glaze that would fit well in most decors, as well as a bold red, reminiscent of a similar, nostalgic dispenser of candies: the gumball machine.

Fill and enjoy!